In the last century, after great success, but also Abercrombie & Fitch (Ebeikelong than & Fitch) has launched a number of different age groups for the new brand, its a total of Abercrombie & Fitch, abercrombie, HOLLISTER, RUEHL, Ezra Fitch five brands. The original AF for 18 to 22-year-old university student groups, Abercrombie kisd the face of 7 to 14-year-olds, which is almost entirely small on the 1st of the AF. Hollister for 15 ~ 18 year-old student, Hollister sought to reflect the style of a California surfing beach, but the styles and materials than those poor a grade of AF, the corresponding prices lower. Lastly, there has been working for 22 to 30 crowd in his early RUEHL (pronounced as in rule), especially those from the nineties with the AF since the growing up of young consumers, its style is more mature, and texture as compared to AF and then on the floor, naturally the price is also a corresponding increase in a lot. Even more strange is that RUEHL no meaning in the Internet sales, stores nationwide are nothing more than a dozen before. Is that even the AF itself has gradually towards a mature taste, reflected in the launch of Ezra Fitch series is more than 22-year-old customer, about its own business The older is expected to more money.
Abercrombie Fitch by fitting version of model lines, so that casual scent with stylish, sexy to integrate with. Abercrombie Fitch is taking the style of Southern California. There is a deep mark on the west. Abercrombie Fitch products in the 100 yuan to 2,000 yuan, ranging compassionate cut well, to reflect the lines of jeans, very decadent western feeling.
Abercrombie Fitch belongs to the public at the international brands, but the brand advocacy is (luxury leisure).
As Abercrombie Fitch is a fire, A & F is a brand of the United States and did not open to other countries. Asia has not yet Abercrombie Fitch agent, there are no monopoly, only through mail order and carry way to buy Abercrombie Fitch.
